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Showing posts from June, 2020

Travel and Tourism hit by Covid-19, Kerala beckons revival!

For a population that has been under strict lockdown for the past 3 months, the urge to travel remains high on priority. When the novel Coronavirus struck, countries began shutting down borders and the last of the tourists hurriedly packed their bags, uncertain of what lay ahead. Within just a few days, several bookings that had been made by both foreign and domestic tourists got cancelled. With the lockdown falling into place soon after, the travel circuit came to a staggering halt. During April and May, we usually get tourists from the north Indian states as a result of the school holidays. That season has been completely washed away. It’s zero revenue this year. Stories of financial upheaval are unprecedented in the travel and tourism sector in Kerala, which contributes 10% of the state’s GDP and employs nearly 20 lakh people directly or indirectly. While other non-essential industries have begun to restart with restricted workforce, tourism naturally has been the hardest-hit and ma